Privacy Policy

Jade Lines Ltd values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and safeguard your data when you browse our website, place an order, or contact us.

Who We Are

Jade Lines Ltd acts as a data controller under applicable data protection laws. We determine how and why customer information is processed. References to “you” include individuals who purchase products, request information, submit enquiries, or communicate with us by any means.

What Information We Collect

We may collect your name, billing and delivery addresses, email address, telephone number, order history, enquiry records, and payment method details. Refund related bank information may be requested only where required to complete a transaction.

We do not store card payment details. All payments are processed securely by authorised third party payment providers.

Our website may collect anonymised usage data through analytics tools such as Google Analytics, including browsing behaviour, visit dates, and shopping basket activity. Please review our Cookies Policy for further information.

How We Use Your Information

Your data is used to process orders, deliver products, respond to enquiries, provide customer service, manage promotions, improve our services, verify payments, issue refunds, handle complaints, and meet legal or regulatory obligations.

Sharing Your Information

We may share limited customer information with delivery partners, payment providers, marketing agencies, suppliers, professional advisers, and regulatory authorities where necessary to provide our services.

We never sell customer data. All third parties are required to protect your information and use it only for approved purposes.

Your Rights

You may request access to your personal data, correction of inaccurate records, deletion in certain circumstances, or transfer of information where legally permitted. Requests may require verification of identity.

Marketing Communications

We may contact customers with information about products and promotions where permitted by law. You may unsubscribe from marketing emails at any time through the link provided or by contacting us directly.

Data Security

We apply technical and organisational safeguards to protect personal information from unauthorised access, alteration, or loss. Access is restricted to authorised staff and service providers who are bound by confidentiality obligations.

How Long We Keep Your Data

Personal information is retained only for as long as necessary to fulfil contractual obligations, comply with legal requirements, or support legitimate business needs. Data is securely deleted or anonymised when no longer required.

Policy Updates

We may update this Privacy Policy from time to time. Any changes will be published on this page.

Contact Us

For privacy related questions or data requests, please contact us at: support@jadelines.co.uk